BRAND / CREATOR

TAFNEX™ / MITSUI CHEMICALS, INC.

We believe that ideas that surprise the world and make it a comfortable place to live are born from a drastic change in thinking. What is more, the inspired and inventive ways are coming into the world as there are people, and each of us opens new possibility for the future.

Mitsui Chemicals has been changing with the times for more than a century now. We’re better placed than ever before to look ahead and to lead in harmony with the global environment.

0→1 MAKE IT HAPPEN: From zero to one, from one to infinity countless futures lie ahead with chemistry for a sustainable world.

http://jp.mitsuichemicals.com/jp/special/tafnex/

JUNICHIRO YOKOTA / JUNICHIRO YOKOTA STUDIO

Studied from the Design Academy Eindhoven in the Netherlands, Junichiro Yokota gained a wealth of experience at design offices and a major electronics manufacturer back in his native Japan. Junichiro Yokota Studio was established in 2020.

Junichiro Yokota Studio engage in design activities from strategy development to final output, focusing on product categories ranging from everyday necessities to electrical appliances.

In addition to solving the problems faced by clients, the studio pursues new discoveries and values by actively incorporating methods and perspectives unbound by fixed concepts into their daily practice.

http://junichiroyokota.com

VENUE

WORLD Kita-Aoyama Bldg.

Ｗorld, established in 1959 in Kobe as a wholesaler of women’s knitwear, was named as such to represent its aspiration of becoming an enterprise that would advance into a worldwide market. Since then, the company has led the industry with new ideas that have overturned conventional thinking and has grown quickly into a comprehensive apparel manufacturer. In 1993, we launched retail sales and developed brands and operations that targeted diverse sales channels. Responding precisely to the changes in the market environment and the needs of our customers has enabled us to become the leading fashion business company in Japan. In 2017, we transitioned into a holding company system to evolve into the fashion industry’s comprehensive service group. We are also striving to generate new value through “co-creation” while designating the World Kita-Aoyama Building, our base in Tokyo, as a sign and symbol of the World Group’s vision. Through events such as DESIGNART, we will encourage broader participation and co-create a new communication culture within which people feel connected and related to each other.

http://corp.world.co.jp