Prada presents “Sturm&Drang Preview Services”, an exhibition project organized with the support of Fondazione Prada, at Prada Aoyama Tokyo, the iconic building designed by Herzog & de Meuron.
Curated by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, ETH Z?rich), “Sturm&Drang” looks directly at the preliminary non-digital processes in use in CGI, and the aim is to highlight the complexity of computer sculpting and investigate contemporary image production and its impact on our daily perception.
Three exhibits are set up in the exhibition, and these include a room freely inspired by Cheap Hotel in Chiba, the fictional environment described in William Gibson’s iconic science-fiction novel Neuromancer (1984), from which the protagonist connects to cyberspace.
The exhibition revolves around how Styrofoam mockups, DIY (do-ityourself) motion studies and museum podiums can challenge questions of live representation when extracted from contemporary means of image making and engineering, such as 3D computer assisted drawing, liverendering and post-production.
Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation.