Prada’s second Epicenter, designed by architects Herzog & de Meuron, opened in 2003. Inspired by the shapes of a crystal, this landmark building has radical impact on Tokyo’s cityscape. Its facade, comprising a diamond-shaped grid filled with hundreds of glass panels, offers unique views inwards of the products on display, and outwards across the city. This Epicenter provides a distinct condensed atmosphere of the Prada experience, displaying more products, in a wider variation.
The firm of Herzog & de Meuron is based in Basel, Switzerland. The office opened in 1978 as Jacques Herzog & Pierre de Meuron Partnership and became Herzog & de Meuron in 1997. The firm’s partners are consisted of Jacques Herzog, Pierre de Meuron, Christine Binswanger, and Stefan Marbach, with branch offices in Basel, Berlin, Hong Kong, London, and New York.
Founded in 1913 in Milan as a luxury travel item shop, the designer of PRADA is now Miuccia Prada, the grand daughter of founder Mario Prada. Miucca Prada and Patrizio Bertelli joined forces in the late 1970’s which lead to the brands further growth internationally. PRADA is considered one of the top brands leading the fashion industry with their innovative ideas in various fields.
* In the case of buildings that can enter indoors such as shops and museums, please obtain the permission of the facility staff when photographing the interior. Please do not photograph without permission never.
